Newby Buick GMC

Newby Buick GMC
"Experience the Difference"

Wednesday, January 18, 2012

Transparency in the Automotive Buying Process

  The Internet has made shopping for a car much easier and less of a hassle these days. Consumers can now do their "legwork" from the comfort of the recliner, at poolside, or on a smart device virtually from anywhere. They can now visit a myriad of sites-the manufacturers, the dealers, and even pro-consumer third party websites to find pertinent information on pricing, rebates, financing, and reviews. All this enables the consumer to narrow their choices and allows them to make informed decisions as to the vehicle they purchase, where they are going to buy it, and whom they are willing to buy it from. Gone are the days when you put the family in the "old" vehicle and drove around town  (or even further) to visit multiple dealerships looking for that perfect car at the right price. This resulted in what usually amounted to torture if not at least a lot of brain damage. Consumers were mostly in the dark as to how the process really worked and in essence were instead "worked" themselves. The end result was most often a frustrated consumer who ended up driving home in a vehicle they were not completed satisfied with and wondering if they really made the "terrific deal" the salesperson emphatically told them they did. This resulted in the automotive salesperson to become the most untrusted person in the overall market place. Lawyers, the brunt of many jokes, were actually trusted more. These salesman took on a persona not unlike what you see below.
  Now the consumer has become wise to these "tactics" and utilizes the Internet to approach the car buying process and although they still shop the same amount of dealerships that they did before, they do it online, and they limit their actual physical visits to less than two! They are able to avoid the guy above and make inquiries and and negotiate the deals anonymously from their computer and narrow down their choices as well as eliminate those who continue to still act like the "old car dogs" of the past. In essence, pardon the pun, the consumer is in the drivers seat. It amazes one to see though how many dealers and salespeople who don't quite understand the transparency that the Internet consumer demands and simply moves on if they don't get it. One still wants to trust the person they are dealing with even if it is over the Internet.
  That is what drives us here at Newby Buick GMC . Without trust there is no foundation. Being a part of this community and doing business for 40 years didn't just happen. We listen to our customers and work towards earning their trust. We have been transparent in our dealings long before the Internet came along. Now that it's here, well, its made selling cars easier too. We simply conduct business on the Internet just the same we always have. We earn and keep the customers trust by being fair, honest, and exemplifying those traits that have made us a part of this community for forty years now. You won't find that guy shown above here at Newby Buick. Come "Experience the Difference" and let us earn your trust.

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